Danny‍

—I invest in raising the bar of those around me — mentoring designers, creating feedback loops, and supporting career growth. I lead by example and cultivate a culture where designers feel empowered to take risks and do their best work.

— I translate design decisions into a language that resonates with executives, product managers, and engineers. By telling compelling stories, I build alignment, inspire confidence, and influence outcomes.

— I set a clear design vision that ties directly to business outcomes and customer needs. I think beyond the immediate problem, shaping design strategy that influences roadmaps and ensures we’re solving the right problems for long-term impact.

— The bread and butter. I explore, design and deliver. I work with teams to get the right experience while remaining pragmatic to get the job done and shipped to our users.

— I have an opinion and an idea, but I lean on the teams to drive at coming up with the thinking and solutions to the problem. I'm here to listen, facilitate and lead where needed.

I lead through ambiguity and help teams and organisations adapt to change. I champion user-centred practices, push for new ways of working, and create alignment during moments of uncertainty.