Danny Lawrence
👋 Hey, I'm Danny

Product designer & builder.

Senior Product Designer at Fonoa, designing and breaking things for global indirect tax.

Work I'm proud of

Music Platform
Keakie

Reimagining how listeners discover and connect with underground music through a community-driven streaming experience.

£5m+ Investment secured
4.8★ App store rating
4mo MVP to launch
Fintech · Zopa
Open a Pot

Redesigning the Smart Savings Hub pot flow, increasing visibility, reducing hesitation, and guiding better savings decisions.

+34% Pot utilisation
+22% First-time conversion
61% Pot creation in 14 days
Fintech · Zopa
Auto Save

Designing an intelligent savings feature that removes friction and helps users build better financial habits, effortlessly.

+200% Adoption uplift
£4.8m Monthly inflows
82% Retention rate
Design Sprint · Zopa
Dashboard Refresh

A 5-day sprint to reimagine Zopa's savings dashboard, moving from cluttered to modular, personalised, and scalable.

Skills & Tools

Design

Craft & Systems

  • FigmaUI, systems, prototyping
  • Design SystemsTokens, components, docs
  • PrototypingHi-fi & interactive
  • Visual DesignUI, motion, typography
Research

Discovery & Strategy

  • User ResearchInterviews & synthesis
  • Usability TestingModerated & remote
  • WorkshopsCross-functional ideation
  • Stakeholder AlignmentStrategy to execution
AI & Build

How I accelerate

  • Claude & Claude CodeDesign + code generation
  • Figma MCPDesign-to-code via MCP
  • Paper.designConnected canvas for teams shipping with agents (exploring)